Ice.

November 19, 2021

Have you ever wondered why we love the ice so much? There are so many tools available to us, and some of them seem admittedly to be a bit gimmicky. What makes ice different, though? Why does it matter.

Mostly, it’s about REALITY. Depending on where you live, it gets cold. Regardless of where you live, you know you want to be able to handle the cold. Sure, there are parkas galore, but at what cost do we overly depend on fancy jackets, and, well, to be frank, fossil fuels?

Needless to say, it’s not insignificant.

That’s the big picture story, for sure. “Stressors” are GOOD, and we need to be careful not to avoid them too much, lest we become more easily, yes, stressed.

Google ice baths and you’ll read all about this and more. It’s valid stuff for sure, BUT, here’s what you won’t read:

THE ICE IS FUN!!! It’s so freakin’ fun. Seriously. If you want the most efficient tool for self-awareness and mental clarity, with over 12 years of personal exploration (and centuries of research to back us up), we can say with certainty that the ice is the MOST effective option available. Hands down.

Yes, there are other tricks, and they are all valuable, but the ice continues to win. Pair it with some delicious movement and gorgeous music, and you’ve got yourself a damn good time. Heck, it can even become your next date night, or simply a family hang out! 🥶 Why not?

Whatever the case, it works, and that’s why we call it REAL.